The Amble – Steamboat, CO

Selling a residence at the base of Steamboat to someone who lives two time zones away — before it's built.

The Amble is East West Partners' luxury residential development at the Steamboat Ski Resort, marketed by Slifer Smith & Frampton. Like most mountain-town projects, its buyers are second-home purchasers scattered across the country, deciding between specific units at seven figures apiece — often without ever standing in the building.

Floor plans and elevations can't answer the questions that actually close a sale: how does the light land in the great room, how much space is really behind that island, what do you see from the window. VIZ built fully immersive interior virtual tours of two residences, letting a buyer in Dallas or Chicago walk through their exact unit at midnight on a Tuesday.

Alongside the tours, VIZ produced still interior renderings for the sales collateral — consistent with the tours so the imagery reads as one continuous experience across the website, the brochure, and the sales center.