Three products that spend their entire working lives hidden inside a wall.

FROTH-PAK, Tyvek, and Styrofoam do their jobs where nobody can see them — sealing, wrapping, and insulating an assembly that gets covered by drywall and siding within days of installation. Every building materials brand faces this, but DuPont's portfolio makes it acute: three products, three positions in the assembly, and a specifier audience that needs to understand exactly where each one sits and what it does.

VIZ produced a Cutaway® series for each brand — precision slices through the assembly showing the product in place, in context, performing. Not a beauty shot of a package, but the wall itself opened up: sheathing, air barrier, insulation, cladding, and the relationships between them.

For FROTH-PAK, the cutaway became an interactive experience. Instead of a static image, the assembly became something a builder or specifier could explore — clicking into layers, examining application detail, and understanding the system rather than being told about it.